As I reflect on this 9 year journey, it’s been nothing short of a rollercoaster ride. This journey has been exhilarating, fun-filled, and incredibly challenging, especially diving headfirst into the startup and entrepreneurship world – a path I never envisioned initially. I always envisioned myself working in an advertisement company’s art department, but life had different plans for me.
My journey in the field of PR began in 2009 after pursuing my masters and working at one of the most renowned agencies, Text100 ( now Arhetype). That invaluable experience paved the way for Equations, enabling me to bring in global work culture and processes, emphasizing the importance of SOPs. These experiences ingrained in me the importance of structured processes, systematic approaches, and organized workflows, I’ve embedded deeply within our company ethos.
Our evolution has been a testament to our relentless pursuit of excellence. Our early wins, like securing our first client, a $7.8 million conglomerate propelled us forward. Collaborations with diverse entities such as Dice Media, Kooh Sports, Pocketaces pictures (FilterCopy & Dice Media)Art of Living, Dainik Bhaskar, and IIT Roorkee further fortified our capabilities.
The industry landscape of PR has transformed drastically from print and traditional media to a digital and an influencer-driven era. We’ve adapted our strategies, focusing on problem-solving through campaigns, transitioning from traditional print media to the digital era, we embraced influencer collaborations and a problem-solving approach, staying consistent and adapting to emerging technologies like AI.
Our journey has been studded with achievements like being recognized in the ’30 under 30′ and ’40 under 40′ lists by prestigious entities like Exchange4Media and Silicon India, affirming our commitment to exceptional work.
Overcoming challenges, fostering a conducive work environment, and building a team that grows alongside me has been pivotal to our success. Our culture, values ,integrity, ethical practices, and a hunger for innovative ideas helps us in nurturing individuals from interns to key managerial positions.
As we step into the future, the focus shifts to expanding our digital prowess in the UAE market, delving deeper into sectors like travel, hospitality, education, fintech.
I extend my gratitude to everyone who has been a part of this remarkable journey—the unwavering support from family, the dedication of team members, and the trust our clients place in us. Equations PR & Media is not just an entity; it’s a team that embodies perseverance, innovation, and integrity, and for that, I truly am grateful. Here’s to the chemistry we share with our clients and the promising journey ahead in the next five years as we spread our wings across the UAE and GCC region.
